Further to our recent post around taking some time to assess your brand positioning, we’re following that up with the … Continue reading
The coronavirus pandemic is having an impact on every industry in one way or another. Organisations have had to adapt … Continue reading
In its original Norse definition, to “brand” was to make a distinction of ownership by burning items with a unique … Continue reading
The importance of client references
The elusive client reference is often coveted as the Holy Grail in B2B Marketing. And with … Continue reading
Don’t you just love a good story that entertains and inspires?
Stories can be powerful. Your marketing communications need to be … Continue reading
Presentations… the word itself probably conjures up certain thoughts as soon as you’ve read it.
Many people may immediately and mistakenly … Continue reading
Email, one of the most valuable marketing tools in your business arsenal…
Originally seen as a cheaper staple of any marketing … Continue reading
There’s a lot of confusion about what a brand actually is. Is your ‘brand’ the same as your ‘logo’? In … Continue reading
Is there room for social media in business?
General industry practices and even semantics would suggest not. And as more and … Continue reading
We’re delighted to announce that Square1 claimed team of the year at this years Giles Group conference.
The coveted prize … Continue reading
With the continual rise of smartphones and smart devices, the question of “is my website mobile friendly” should be one that … Continue reading
A fundamental part of marketing is a thirst and ability to stay up to date with the modern world… to … Continue reading