Jaguar

How alive are you?

Jaguar is one of the World’s leading manufacturers of luxury cars. Their brand is synonymous with stunning design, luxurious comfort and uncompromising performance.

The Brief

Jaguar were looking to promote their Alive on Ice programme – a blend of exceptional dining, stunning scenery, luxurious accommodation and thrilling driving, designed to excite all the senses. Having previously worked with their sister brand, Land Rover, Square1 were well positioned to take up the challenge.

The Solution

Working with our partners in the luxury leisure travel and corporate incentives industries, Square1 developed a set of marketing collateral including online and printed brochures, websites that incorporated stunning video content, and targeted email marketing, that promoted this fantastic Jaguar experience, while adhering to existing brand guidelines.

The Results

The Alive on Ice programme was successfully launched and Jaguar hosted a fully booked group of first thrill seekers in Finland.

“Huge thanks for getting the assets completed so quickly. They all look great!”