8 Tips to Get the Best out of Email Marketing
Email, one of the most valuable marketing tools in your business arsenal…
Originally seen as a cheaper staple of any marketing mix, for many businesses email marketing has grown to become one of the most valuable and effective marketing tools. This channel is still somewhat misunderstood, with perceptions behind its value and how it is treated within a marketing mix still underrated.
Unlike most other marketing communication channels, an effective email campaign can help your business reach an audience of thousands on a regular basis. It can drive brand awareness, reinforce competitive positioning, convert new customers and create more value from existing clients. Possibly the best part of this: it can also be automated, covering a number of tasks that would otherwise have taken many human hours.
Done right, email marketing can help generate large amounts of revenue for your business. Done wrong, all the time and resources that you dedicate to this channel can actually have a negative impact on your brand and your business, relegating you to the deep dark pit of never-viewed spam.
