Fountain Training

A place to meet, to train, to learn and to think…

Fountain Training is a whole new approach to professional skills learning and development. With a strong appreciation that our environment dramatically influences our receptiveness and ability to learn, we have fused together great business training with stunning interior design.

The Brief

As part of the Giles Group, Square1 has looked after the brand and marketing strategy for the Fountain and Fountain Training brands since their inception… in fact, our very own John Cooper was the driving force behind the interior visual design of the building.

The brief was to provide a modern meeting and training venue that would inspire those who utilised it; a visually compelling, yet unobtrusive backdrop with an emphasis on connected technologies and the capability to meet a wide variety of potential requirements.

Moving on from this, the Fountain Training brand needed to instil all the qualities of the venue alongside the high level of vocational training courses on offer.

The Solution

The property was taken back to the concrete and kitted out with a stunning, minimalist, hi-tech interior to provide the very best environment to meet, train, learn and think.

Besides designing the internal layout of the building itself, Square1 defined the brand and marketing strategy for the Fountain and Fountain Training, and produced a range of marketing assets including websites, brochures, email marketing and newsletters, plus branded templates, letterheads and business cards. The Fountain Training brand combined the benefits of the stunning, state of the art venue with high quality vocational training courses.

The Results

As a result of the success of the Fountain and Fountain Training, the Giles Group has gone on to develop the Giles Business Travel Academy, a centre of excellence in business travel education and vocational training, housed in the Fountain itself and developed, of course, with marketing and brand strategy by Square1.

“We were so impressed with Square1’s attention to detail, innovative ideas and creative flair”

Click HERE to visit the Fountain Venue website

Click HERE to visit the Fountain Training website