The Giles Business Travel Academy

A centre of excellence in business travel education and vocational training…

The Brief

The Giles Business Travel Academy was a new venture for the Giles Group and needed a strong brand and marketing strategy, a variety of on-brand creative assets and the right communications to inform the industry, interest partners and bring students on board.

The Solution

Square1 was responsible for all marketing and brand activity from the very start, producing a multitude of branded assets including student collateral, websites, video content, PR, advertising, e-marketing and exhibition stands. We then utilised the most relevant, targeted channels of communication to promote the Academy, it’s purpose and its launch as effectively as possible for its launch and its inaugural course.

As part of our engagement with The Academy, we produced – and continue to produce – a series of promotional videos, including logo animations, teasers, PR and graduate interviews:

The Results

Working with Square1 brought the first student’s through the doors, brought a number of partners on board, and gained recognition from various industry bodies. The Giles Business Travel Academy delivered high-calibre, well qualified and commercially astute Business Travel professionals into the sector.

“Fantastic! Square1 did a great job for us, totally getting who we are and what we’re about and creating a whole brand and identity for us which we love. We have to appeal to both students and businesses and the materials Square1 came up with along with some really insightful campaigns were spot on. And the benefit of getting all this from a single agency is terrific.”
David Giles, Chairman of the Giles Group and Founder of The Academy