Helping Jaguar roar… on ice

When it came to Jaguar’s inaugural Driving Experience Programme, they started at square one (geddit?) for a creative communications strategy guaranteed to get their market’s engines running.

Working with the Jaguar brand team, we recently put together a strategic marketing plan to launch the ‘Alive on Ice’ programme and then implemented the whole campaign with targeted email marketing activity. This drove customers (pardon the pun) to a range of new assets we created for Jaguar, including a dedicated website with embedded video and online booking tool, interactive eBrochure, promo video and PDF downloads.

The driving may be a little slippery, but the results have been anything but.

Start the car!